i² Platform

About

A singular ecosystem for Market Centers to operate within — and thrive.

Mission

Give every Market Center one place to operate — where the market's numbers, the agents' production, and the leadership's work live together — so agents and the people who lead them can thrive.

Vision

Every Keller Williams Market Center runs on one ecosystem it trusts: one record of the market, one view of production, one set of tools for recruiting, onboarding, coaching, planning, and growth — built by people who run Market Centers.

The story

It started as a spreadsheet.

In 2021 the Inspire Network — twelve Market Centers, two Business Centers, and six regional offices across Georgia, Florida, Texas, and Alabama — began a weekly Industry Update call built on a Google Sheet of market numbers. The sheet became a website with charts. The website became an internal tool with its own database. In March 2026 it was rebuilt from the ground up as the platform 2,500 agents now work in every day: the market's record from the MLS itself, every agent's production, and everything leadership runs, on one system.

Other ownership groups asked for it. i² Platform is how we give it to them — as a company, with the same standard we hold ourselves to: nothing ships that we would not run our own Market Centers on.

Founders

Brett Caldwell

Brett Caldwell

Co-founder · Operating Principal, Inspire Network

Runs the ownership group the platform was built inside — the buyer's seat, every day.

Luke Benton

Luke Benton

Co-founder · built the platform

Built Inspire Intelligence from the first spreadsheet to the operating system, and leads the product.

Values

Measured

Numbers over adjectives. Every figure carries its source and its date. We would rather show a gap than a guess.

Whole

One ecosystem, not a stack. If a Market Center needs a second login to run the office, we have not finished.

Built inside the business

Made by operators running real Market Centers, for operators.

Leadership-first, agent-felt

Leadership is the customer; agents are who it is for. Leadership signs up once; agents get a place to thrive, and can add to it themselves.

Honest about the trade

Per agent for what every agent touches, per office for what leadership runs, costs passed through at cost.

Keller Williams, by choice

i² serves KW ownership groups and speaks their language.

i² Platform is an independent company serving Keller Williams ownership groups. Keller Williams® and its marks belong to Keller Williams Realty, Inc.; i² is not owned by, operated by, or affiliated with Keller Williams Realty, Inc. beyond the fact that its founders lead a Keller Williams ownership group.